I recently devoted a post to Pirelli calendar now it's up to shift from Lavazza (Italian coffee brand), quite well known both because of its reputation as a photographer for years been in circulation (this is the sixteenth edition). It has been of the stature of photographers Helmut Newton, Marino Parisotto, Elliott Erwitt, David LaChapelle, Jean-Baptiste Mondino, Erwin Olaf, or as in the previous edition, the Spanish Eugenio Recuenco. Almost nothing. With the title The Most Majestic Espresso Experience this year it is up to Scottish photographer Finlay MacKay the difficult task of maintaining that level glamorous that has led to this calendar this so well received. MacKay makes a mixture of pop art with classical painting English to a timetable refining and loaded with irony and sensuality. The design and development of the campaign and the calendar are the work of the Italian agency Armando Testa. On the web of Lavazza is a waste of creativity on the same page design and all elements created for her.